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Facebook 100-101 Exam : Meta Certified Digital Marketing Associate

100-101 actual test
  • Exam Code: 100-101
  • Exam Name: Meta Certified Digital Marketing Associate
  • Updated: Sep 02, 2026
  • Q & A: 85 Questions and Answers
  • PDF Demo
  • PC Test Engine
  • Online Test Engine
  • Total Price: $59.99  

About Facebook 100-101 Exam

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Facebook 100-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Identify budget and scheduling options
  • Identify target audience capabilities
  • Establish Platform Presence
Topic 2
  • Identify the steps to establish a business presence on Facebook and Instagram
  • Given a scenario, determine the appropriate ad formats
Topic 3
  • Explain the differences between the tools available to create and manage ads
  • Identify the structure of a Meta campaign
Topic 4
  • Identify how Meta protects user data privacy and common ad policies
  • Identify mobile creative best practices
Topic 5
  • Explain the importance of matching business goals to Meta campaign objectives
  • Determine the Meta campaign objective to achieve business goals
Topic 6
  • Explain how to measure the success of a campaign
  • Explain the way Meta charges for ads and where the ads are shown

Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#

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