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SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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C-C4H260-01 Exam Certification Details:
| Languages: | English |
| Exam: | 80 questions |
| Duration: | 180 mins |
| Cut Score: | 59% |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Level: | Associate |
SAP C-C4H260-01 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Capability Configuration | - Setup marketing permissions and workflows |
| Segmentation and Customer Profiling | - Describe dynamic customer profiling and target groups - Explain segmentation concepts and technical foundation |
| Campaign, Journey Orchestration and Planning | - Explain marketing calendar and budget planning - Describe campaign categories and actions |
| Marketing Cloud Data Model and Extensibility | - Explain the data model and how to enhance it - Describe extensibility options and CDS views |
| Marketing Analytics and Reporting | - Explain analytics options including Operational Reports and Analytics Stories |
| Integration and Data Upload | - Set up integration scenarios (e.g., with SAP Sales Cloud) - Describe initial and delta loads of master/transactional data |
| Lead and Account Based Marketing | - Explain lead conversion and account-based marketing processes |
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