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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option C
B) Option E
C) Option A
D) Option B
E) Option D

2. Which scenario requires taxonomy updates?

A) No categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) Some categories have zero inventory.
D) All categories have inventory of more than 10,000 users.

3. Which option will help your client identify which categories get the most data?

A) Remove or hide unused categories.
B) Request an Inventory Report from their account manager.
C) Enable taxonomy permissioning.
D) Review the cookie inventory.
E) Generate the Site Hits Report.

4. How are look-alike models produced?

A) They are built by ingesting online data from partner sites.
B) They are built within the platform using logic to connect audiences.
C) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D) They are built by creating audiences from categories with high index values.
E) They are built by data partners using complex algorithms of multiple data attributes.

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) A single seat shared by all regions
C) Global template with local nuances
D) Global DMP nerve center
E) Full agency control

Solutions: