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Adobe Analytics Business Practitioner AD0-E202 Exam
Adobe Analytics Business Practitioner AD0-E202 Exam is related to Adobe Certified Expert Certification. This exam validates the Candidate knowledge and skills of digital marketing, digital analytics, understands the business value of web technologies.
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There is no prerequisite for this Adobe AD0-E202 exam.
AD0-E202 Exam topics
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1: Business Analysis (25%)
- Understand outliers and anomalies in reports
- Analyze report data to summarize and draw conclusions
- Interpret Solution Design Reference (SDR) to determine what data is available in reports
- Identify conversion funnels
- Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
- Analyze data to answer business questions and recommend new optimization hypotheses
2: Reporting and Dashboarding for Projects (25%)
- Compare fallout and flow visualization and appropriate variable types for reporting
- Apply the process to lookup the dimensions/components
- Apply the process to configure projects using the most appropriate tool(s)
- Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
- Given a scenario, determine the appropriate item to use
- Apply the process to schedule Projects, Report Builder and Data Warehouse
- Apply the process to set Alerts
- Apply the process to create a visualization
3: Segmentation and Calculated Metrics (25%)
Apply the process to generate calculated and/or segmented metrics
Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)
Analyze reports and identify data quality issues
Determine how to develop and configure segments
Apply the process to share segments with others in the organization
Apply segments to Projects and Components
Apply the process to configure Report Builder
Determine how to bring data in and out of Adobe Analytics
Compare segments
Define different types of dimensions and parameters existing in Adobe Analytics
5: Administration (10%)
- Apply the process to configure a virtual report suite based upon an existing segment
- Apply the process to configure Classification Importer and Rule Builder
- Identify information from marketing URLs
- Understand Report Suite Admin Console Settings
- Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
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