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Adobe Marketo Engage Architect Master Sample Questions:

1. What is the primary purpose of a lifecycle model in Marketo?

A) To manage lead progression through predefined stages
B) To create customer satisfaction surveys
C) To enhance deliverability of marketing emails
D) To automate email campaigns

2. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
B) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
C) Create a custom Javascript on the frontend webpage to verify data before form submission
D) In the Admin section, select the field and enable the "Block Field Updates" feature

3. Which report helps assess the success of an engagement program?

A) Program Performance Report
B) People Performance Report
C) Email Performance Report
D) Engagement Stream Performance Report

4. A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A) As this is a program that captures new names, recommend that the event program be created in the Default workspace
B) Verify that the form is capturing the correct fields
C) Recommend that the global form in the design studio be created
D) Move the form in the Default workspace so it can be shared by different countries

5. A client's schema does not align with their CRM integration.
What should be prioritized?

A) Align schema field mappings with CRM fields
B) Avoid relational database setups
C) Use static lists for mapping
D) Limit data imports

Solutions: