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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Email Performance Over Time Report
B) Pivot table in Datorama Reports
C) Filter Activity in Automation Studio

2. Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?

A) Data Retention Policy
B) Delete Filter Activity
C) Contact Delete

3. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

A) Wait Activity
B) Triggered Automation
C) Scheduled Automation

4. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Use Einstein engagement scores to identify affected users.
B) Filter the data based on a specific date range.
C) Query the data using a specific date range parameter

5. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A) Subscriber Preview
B) Test Send
C) Content Detective

Solutions: