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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Account Settings
B) Content Builder Settings
C) Campaign Settings
D) Emails Studio Settings

2. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A) List Sending
B) Distributed Marketing Sends.
C) Tokenized Sending
D) Field Level Encryption.

3. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
B) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
C) Create and send an apology email that includes a discount for a future purchase to all customers
D) Create a user-initiated message to logged-in customers to send once the website is restored.

4. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

5. What storage model should be used if a subscriber has more than one value for an attribute?

A) Lists
B) Publication Lists
C) Profile Attribute
D) Data Extensions

Solutions: