Salesforce MCE-Con-201 Exam : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. How many Scoring Categories is it possible to create

A) 15
B) 25
C) 100
D) 50

2. What is true about scoring?

A) It is not possible to reset a prospect's score to 0.
B) Salesforce opportunities can influence a prospect's score.
C) Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
D) Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

3. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
B) Create a list using a segmentation rule, then use completion actions on a form for the actions
C) Create an automation rule with rules to segment the prospects and actions send the emails
D) Create a static list to segment the prospects, and then schedule email list sends with completion actions

4. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A) Include prospect activity history from Account B in their prospect import if they want to retain it.
B) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
C) Export existing custom field mappings to import desired fields into Account A.
D) Manually rebuild any automations built in Account B in Account A.

5. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
B) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
C) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
D) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

Solutions: