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Adobe AD0-E201 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Analytics Developer |
| Exam Number: | AD0-E201 |
| Related Certifications: | AD0-E202 Adobe Analytics Business Practitioner Expert AD0-E207 Adobe Analytics Architect AD0-E213 Adobe Analytics Developer Professional |
| Available Languages: | English |
| Exam Format: | Multiple select, Multiple choice |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | 2 years (certification validity) |
| Exam Duration: | 120 minutes |
| Exam Price: | USD 180 (approximate/adobe standard) |
| Passing Score: | 550 (scaled score on 300–700 scale) |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored (remote) or at an authorized test center via Adobe Certification Portal / PSI delivery partner. |
| Pre Condition: | No formal prerequisites, recommended 1–2 years of Adobe Analytics implementation experience and knowledge of web technologies (JavaScript/HTML/CSS). |
| Official Syllabus URL: | https://adobe.certmetrics.com/ |
Adobe AD0-E201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics Strategy and Design based on a Solution Design Reference | 10% | - Interpret solution design reference for data capture - Use technical specifications to populate data objects |
| Mobile Services | 13% | - Understand mobile data dictionaries and processing rules - Configure base mobile deployment code |
| Troubleshooting, Testing and Validating | 17% | - Testing and validating server calls - Debug JavaScript and Analytics variables |
| Tag Management Systems | 25% | - Configure tagging with Adobe Launch and extensions - Deploy Adobe Experience Platform Launch |
| Understanding Analytics in the Adobe Experience Cloud Ecosystem | 5% | - Adobe Experience Cloud ID and integrations - Triggers and activation basics |
| Analytics Implementation and Configuration | 30% | - Environment setup for Adobe Analytics code - Configure report suite and variable settings - Utilize data layer in deployments |
Adobe Analytics Developer Essentials: What Candidates Ask
- Mobile Services (13%)
- Tag Management Systems (25%)
- Analytics Implementation and Configuration (30%)
Adobe Analytics Developer Sample Questions:
When testing, the Adobe Analytics beacon is not firing. There is a JavaScript error in the console that says
''TypeError: Error is not a function''.
Which is the probable cause of the error?
- A. A variable called Error
- B. A variable called Error
- C. A function called TypeError
- D. A function called error
Correct Answer: D 🗳️
An analytics developer is seeing this console error:
''$ is not defined
What is the likely cause of this error?
- A. jQuery is not being loaded before Adobe Launch.
- B. Adobe Launch does not allow $ to be called.
- C. A variable named $ is not being set in Adobe Launch.
- D. The JQuery version needs to be updated.
Correct Answer: A 🗳️
Which built-in functions have been deprecated in Adobe Experience Platform Launch?
A)
B)
C)
D)
- A. Option C
- B. Option A
- C. Option B
- D. Option D
Correct Answer: D 🗳️
What is true the s,products variable that does not apply to other conversion variables in Adobe Analytics?
- A. It does not persist beyound a single hit.
- B. It can contain characters such as '', and
- C. It still needs to have an Expiration value set (i,e; Visit, Day, Week, etc.)
- D. It allow for list enablement, where each list entry is limited to 100 bytes.
Correct Answer: A 🗳️
A developer is migrating from a legacy implementation of Adobe Analytics to Adobe Experience Platform Launch.
What is the recommend value to enter into the Tracking Server field of the Adobe Analytics Extension?
- A. Leave the field blank
- B. Use the domain legacy,sc,cmtrdc.net
- C. Use the same value from the earlier version.
- D. Use the domain 207.net
Correct Answer: C 🗳️
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