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Adobe AD0-E318 Exam Syllabus Topics:
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NEW QUESTION 28
A project Manager is setting up a Gantt chart for a new project implementation. The company Is using a Hybrid deployment model, will interact with several systems, and be heavily customized to fit the customer needs. The PMO not know the Adobe Campaign project phase and wants to make sure important tasks are not missed, The initiated list of Go-Live activities is as follow:
Migrate appropriate objects from Stage to Production
Make sure Production SFTP is created
Validate that import/export workflow work as expected
Make sure the Workflow Supervisor group is assigned to the appropriate workflows What else should the Architect do before the Go-live?
- A. Create RunBook and perform Customer Care handoff
- B. In the Deployment Wizard, make sure that Web Application and Mirror Page URLs refer to the Midsoure server
- C. Make sure the IP Warning plan is approved and the associated workflows created
- D. Validate that the assigned IP addresses have a high sending reputation.
Answer: A
Explanation:
The best option before the Go-live is to create a RunBook and perform a Customer Care handoff. This will ensure that the customer knows how to operate and maintain the Adobe Campaign instance after the go-live. This is important to ensure the smooth operation of the Adobe Campaign instance and to ensure that the customer can use all the features and capabilities of the Adobe Campaign instance effectively.
NEW QUESTION 29
A customer reports that the campaign workflows are not running. When restarting or starting workflows the status changes to as Start/Restart requested and the Start. Pause buttons are disabled.
The Architect notices that all process are running as expected in the Monitoring Tab.
What is causing the issue?
- A. The operation Mgt workflow is not running and has been paused or failed.
- B. The wfserver process is set to autoStart'' ''false in the config-instance.xml file.
- C. The watchlog process was not started due to a configuration error.
- D. The campaign end date is in the past and therefore cannot start the workflow in it.
Answer: D
NEW QUESTION 30
A company has Google Analytics. Adobe Campaign and Adobe target in their marketing stack.
They want to message customers with an hour after they abandon their carts.
Which option should the Architect recommend?
- A. Configure Experience Cloud triggered to target customers who abandon cart
- B. Integration with Google Analytics using the Genesis connector and execute a Reminder campaign
- C. Configure an API call to Message Control to trigger on email to the customers.
- D. Create all file export from google analytics to campaign with Abandon cart customer
Answer: B
Explanation:
The best option for messaging customers with an hour after they abandon their carts would be to integrate with Google Analytics using the Genesis connector and execute a Reminder campaign. The Genesis Connector allows Adobe Campaign to pull in data from Google Analytics and use that data to trigger a Reminder campaign. By using the data from Google Analytics, the company can ensure that they are targeting customers who have abandoned their cart and sending the message within an hour of abandonment.
NEW QUESTION 31
A customer has the below requirements to handle un-subscriptions:
* Make the feature available for Push and Email channels
* Send a confirmation message to the recipient of the opt-out
* Be able to store subscription history
Which solution should be used?
- A. Customization Create new fields in Recipient schema, add new personalization blocks, and add workflows to handle un-subscriptions and history.
- B. Information service with Customization Create a Service, set up a confirmation message and add customization to maintain history
- C. Information Services: Create a service, set up a Confirmation message, and maintain history
- D. Manage Externally: A third-party consent management tool outside of Adobe Campaign.
Answer: C
Explanation:
Information Services can be used to handle un-subscriptions for both push and email channels by creating a service, setting up a confirmation message, and maintaining the history of the subscriptions. This will allow the customer to make the feature available for both push and email channels, send a confirmation message to the recipient of the opt-out, and be able to store subscription history.
NEW QUESTION 32
A Campaign Architect needs to audit an existing Campaign Classic setup to improve the configuration. Users report that the instance is very slow when they select or modify data.
The Architect notices that over a range of tables, many fields have the same values and many joins are used in Workflow activities.
Which two actions should the Architect recommend? (Choose two.)
- A. Use external joins on the tables for the fields with identical values.
- B. Use reference tables for the fields with identical values
- C. Create indexes fields used within joins
- D. Use character strings as keys for the table join
- E. Create a composite key and reduce the joins
- F. Create indexes on fields used within joins
Answer: E,F
Explanation:
A composite key is a combination of two or more columns used as a primary key for a table. This can help to reduce the number of joins needed in queries, which can improve performance.
Creating indexes on fields used within joins can also help to improve performance. Indexes are used to quickly locate data without having to scan the entire table. When a join is performed, the database engine can use the indexes to quickly find the matching rows in the tables, which can improve performance.
References:
Composite keys in database design: https://www.sitepoint.com/composite-keys-database-design/ Indexing in SQL databases: https://www.postgresql.org/docs/9.1/indexes.html
NEW QUESTION 33
A customer reports that data import, export and aggregation workflow take 3 to 4 hours each to complete, when they are scheduled to run before the campaign start. The is deploying the customer from starting campaigns on schedule.
Which two recommendations should the Architect make? (Choose two.)
- A. Configure the severity in all workflow properties to Production/Critical to run on priority.
- B. Execute unconditional stop to clear cache and restart the workflow that are slow
- C. Avoid running more than the limit configured for workflows to execute simultaneously.
- D. Check the execute in the engine option on all related workflows to run faster
- E. Schedule data load and export technical workflows overnight or during off- peak hours.
Answer: B,D
NEW QUESTION 34
A company wants to connect their Salesforce.com CRM to their instance of Adobe Campaign Classic. The Salesforce credential to enter into the External account have been provided by a third party that manages the company's instance of Salesforce. The Architect tests the connection in the external account and receives the following error message:
Which solution should the Architect recommend?
- A. Adobe Campaign Classic only supports Salesforce API version 37,21, and 15. The company version of Salesforce.com is not backward compatible with those versions. So a custom integrating is required for the login and password to work.
- B. The Salesforce.com URL needs to be whitelisted by defining a urlPermissionwith the domain and RedEx in the servieConf.xml file on the application server.
- C. The Salesforcec.com password provided is actually the password and security token combined into one field and need to be split and entered into the respective section in the External account.
- D. The Salesforce URL the third party has provided in http but needs to be https to order for Adobe Campaign Classic to authenticate with Saleforce.com
Answer: B
NEW QUESTION 35
A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel. Which two solution approaches should be recommended? (Choose Two)
- A. Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.
- B. Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.
- C. Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.
- D. Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS
- E. Use Campaign Simulation Models to filter contact lists by probable engagement scores
Answer: B,C
Explanation:
Option C will allow the customer to use their historical contact data to segment customers by the reachable contact channel preference, and prioritize the contact volume initially to the lowest cost channel. This will help reduce the overall cost of the campaigns.
Option D will help limit the communication volume by implementing a content preference management webapp and implementing contact pressure typology rules. This will ensure that contacts are only included in relevant campaigns and are not bombarded with unnecessary communications.
NEW QUESTION 36
A customer is migrating its legacy marketing platform with Adobe Campaign.
The customer has dependencies on a few significant custom database functions that enabled specific string manipulations and custom encryption.
While developing workflow, the team struggle to match these functions that the customer was able to use prior to Adobe Campaign.
What should the Architect recommend?
- A. Get the development team to build a javaScript library to try to achieve what the sql functions are capable of doing.
- B. Request the database team for the sql function defining and add those as SQL script objects in Administration -> Configuration -> SQL Scripts.
- C. Implement the function in AC database and install them as package files in the prescribed xml structure.
- D. Create workflow templates containing SQL code activities. Within each SQL code activity each database function can be defined.
Answer: D
Explanation:
This allows the customer to continue using their custom functions within the Adobe Campaign platform. This option allows the customer to keep using their custom functions within the Adobe Campaign platform and also allows the team to use these functions directly in the workflows.
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NEW QUESTION 37
A customer launches a Campaign with multiple touch points. Some deliveries are stuck in Pending Personalization'' for more than 3 hours. The recipient broad log records have not been created for these deliveries yet.
What should the Architect analyze to diagnose the cause of this issue?
- A. Validate if the delivery is complex with many JavaScript personalization and whether the email size more than 60 kb
- B. Validate if all images can be uploaded into public resources to fetch faster and if personalization blocks can be created in the delivery.
- C. Validate if the number of recipient per delivery can be reduced to send multiple deliveries at the same time to spread the load on personalization.
- D. Validate if the delivery can be paused and the MTA process restarted to clear the personalization cache and reuse the delivery.
Answer: C
NEW QUESTION 38
A company has Google Analytics. Adobe Campaign and Adobe target in their marketing stack.
They want to message customers with an hour after they abandon their carts.
Which option should the Architect recommend?
- A. Integration with Google Analytics using theGenesis connector and execute a Reminder campaign
- B. Configure an API call to Message Control to trigger on email to the customers.
- C. Create all file export from google analytics to campaign with Abandon cart customer
- D. ConfigureExperience Cloud triggered to target customers who abandon cart
Answer: A
NEW QUESTION 39
A customer has the following requirements for a new Campaign implementation:
* 20 Marketing employees will access the Campaign instance from three different countries.
* Marketing employees will use MacOs and Windows 10 professional.
* 800,000 of the customers in the CRM system are emailed approximately twice a week.
* The customer uses a small mobile app for Push messaging that has 20,000 device registrations, which the customer hops to grow.
Which two factors have the most impact on the infrastructure solution? (Choose two.)
- A. 800k email profiles
- B. Logins from three different countries
- C. Operating systems used to log in to the solution
- D. 20 Marketing employees
- E. The Mobile app integration
Answer: A,E
Explanation:
The mobile app integration will require additional resources for push messaging and the 800k email profiles will require resources for sending and managing the large volume of email communications. These factors will have a larger impact on the infrastructure solution than the 20 marketing employees, the operating systems used to log in, and logins from three different countries.
NEW QUESTION 40
An Architect needs to design a data model for a company that runs Multi Brand Campaign (Multi Channel).
Recipients can be customers of more than brand customer and brand data will be delivered to Adobe Campaign in flat files extracted from an external database.
What should the Architect do?
- A. Create custom schemas for each channel and store al brand data.
- B. Create custom schemas for all brand and customer data
- C. Create customer schemas for brand data and store customer data in Recipient
- D. Extend the Recipient schema and import all data from customer and brand
Answer: B
Explanation:
For references related to the topics mentioned above, you can refer to the following sources:
[1] https://docs.adobe.com/content/help/en/campaign-standard/using/workflows/workflows-overview.html [2] https://www.surveymonkey.com/mp/workflows/ [3] https://docs.aws.amazon.com/sns/latest/dg/sns-publish-to-topic.html [4] https://help.apple.com/app-store-connect/#/dev4e3b6460f [5] https://www.cisco.com/c/en/us/td/docs/voice_ip_comm/cucm/admin/10_5_1/ccmfeat/CUCM_BK_CF8F7BBC_00_admin-guide-105/CUCM_BK_CF8F7BBC_00_admin-guide-105_chapter_0101.html [6] https://developer.apple.com/news/?id=12021105a
NEW QUESTION 41
A company currently manages their Adobe Campaign users via Active Directory (LDAP).
In the future, they will be required to utilize a TLS 1.0 provider that the currently use to authenticate users on other platforms.
What is the risks this approach?
- A. Adobe IMS will not work with their provider
- B. LDAP will not support TLS 1.0.
- C. iDP server will not authenticate without a custom script.
- D. Adobe IMS will not support upgrade from LDAP
Answer: B
Explanation:
TLS (Transport Layer Security) is a protocol that is used to encrypt network communications, and different versions of TLS have different security features and capabilities. LDAP (Lightweight Directory Access Protocol) is a protocol that is used to access and manage directory services, such as user authentication and authorization. LDAP protocol does not support the latest version of TLS (1.2 and 1.3) but supports its older versions (1.0 and 1.1), so using a provider that requires TLS 1.0 may cause issues with the authentication process. It's better to check if the current version of LDAP supports the required version of the TLS or upgrade it to a version that supports it.
NEW QUESTION 42
A customer is migrating its legacy marketing platform with Adobe Campaign.
The customer has dependencies on a few significant custom database functions that enabled specific string manipulations and custom encryption.
While developing workflow, the team struggle to match these functions that the customer was able to use prior to Adobe Campaign.
What should the Architect recommend?
- A. Get the development team to build a javaScript library to try to achieve what the sql functions are capable of doing.
- B. Request the database team for the sql function defining and add those as SQL script objects in Administration -> Configuration -> SQL Scripts.
- C. Create workflow templates containing SQL codeactivities. Within each SQL code activity each database function can be defined.
- D. Implement the function in AC database and install them as package files in the prescribed xml structure.
Answer: D
NEW QUESTION 43
A brick and mortar retailer that is experience a digital transformation typically outsources non-core business functions including marketing technology.
The retailer recently close Teradata as their data warehouse solutions.
The retailer wants to implement Adobe Campaign Classic and efficiently ingest data from Teradata, using the FDA connector to avoid the production and movement of flat files.
Which two hosting models should an Architect recommend?
- A. Enterprise
- B. Standalone
- C. Hybrid
- D. On-premises
- E. Managed Service (Hosted)
Answer: C,E
Explanation:
Hybrid hosting allows for a combination of on-premises and cloud-based hosting, which allows for the flexibility to keep sensitive data on-premises while leveraging the scalability and cost-effectiveness of cloud-based hosting for non-sensitive data.
Managed Service (hosted) allows the retailer to outsource the management and hosting of the Adobe Campaign Classic to a third-party service provider. This provider should have the capability to connect with Teradata, which would allow the retailer to avoid the production and movement of flat files.
NEW QUESTION 44
A company is migrating from an email service provider to Campaign. The company wants to move over 300 daily recurring campaigns into the in new instance.
The campaigns need to run body.
What should the Architect recommend?
- A. Change the Application server configuration Action-Active. User can create workflows on either the Primary or Secondary application server, so the load on the database is halved.
- B. Merge common campaigns and use conditional logic to determine which blocks of content to display within the delivery.
- C. Increase the number of database connection to 350, The 300 campaigns can execute alongside all other system processes with minimal effect.
- D. Run the campaign workflows at different intervals and make sure they execute only when data is available to avoid 0-record question and reduce database load.
Answer: D
Explanation:
Run the campaign workflows at different intervals and make sure they execute only when data is available to avoid 0-record question and reduce database load. This approach will allow the Architect to run the campaign workflows at different intervals and ensure that they execute only when data is available to avoid 0-record questions and reduce the database load. Additionally, the Architect should consider merging common campaigns and using conditional logic to determine which blocks of content to display within the delivery, changing the Application server configuration Action-Active to allow users to create workflows on either the Primary or Secondary application server, and increasing the number of database connections to 350 to allow the 300 campaigns to execute alongside all other system processes with minimal effect.
NEW QUESTION 45
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