SAP C_C4H260_01 Real 2021 Braindumps Mock Exam Dumps
C_C4H260_01 Exam Questions | Real C_C4H260_01 Practice Dumps
C_C4H260_01 Exam Certification Details:
| Duration: | 180 mins |
| Cut Score: | 59% |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Exam: | 80 questions |
| Languages: | English |
| Level: | Associate |
NEW QUESTION 41
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Mark the analytical query as a favorite using the Favorite functionality.
- B. Save the analytical report as a tile using the Save as Tile functionality.
- C. Download the report results using the Export to Microsoft Excel functionality.
- D. Send the link to the analytical report using the Send E-mail functionality.
Answer: B,D
NEW QUESTION 42
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.
- A. Merged branches are always combined with an OR condition.
- B. As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes- branch.
- C. You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
- D. As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes- branch.
Answer: B,C
NEW QUESTION 43
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?
- A. Export and Import Segmentation Configuration
- B. Export and Import Software Collection
- C. Export and Import Data (CSV)
- D. Export and Import Business Object Metadata
Answer: A
NEW QUESTION 44
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define marketing approvals.
- B. Draw an overview picture of your system landscape.
- C. Define the campaign templates.
- D. Define origins and a matching strategy.
- E. Decide which APIs will be used and when.
Answer: A,B,C
NEW QUESTION 45
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.
- A. IsContact
- B. SAPERPAccountId
- C. IsConsumer
- D. SAPCRMBusinessPartnerId
Answer: A,C
NEW QUESTION 46
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. Add Custom View app
- B. User Interface Adaptation app
- C. Custom Fields and Logic app
- D. Custom CDS Views app
Answer: C
NEW QUESTION 47
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Map free text
- B. User lists
- C. User interface adaption
- D. Manage interest
Answer: A
NEW QUESTION 48
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.
- A. Origin
- B. Start, End date
- C. Contact ID
- D. Key identifier field
- E. Description
Answer: A,B
NEW QUESTION 49
You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
- A. Corporate account list
- B. Contact profile
- C. Contact list
- D. Segmentation models
Answer: D
NEW QUESTION 50
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create one Target Group, Campaign, and Content for all marketing areas.
- B. Create Target Groups, Campaigns, and Content by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- D. Create Target Groups, Campaign templates, and Content templates by marketing area.
Answer: C
NEW QUESTION 51
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Contact
- C. Marketing: Interaction
- D. Marketing: Interaction Product
- E. Marketing: Product Category
Answer: C,D
NEW QUESTION 52
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
- A. Stop existing campaign and create a new campaign
- B. Stop existing campaign and create a campaign template
- C. Pause existing campaign and create a new campaign
- D. Pause existing campaign and resume existing campaign
Answer: D
NEW QUESTION 53
In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?
- A. Target group configuration Mapping of segmentation object keys to member components
- B. Target group configuration Settings for individual segmentation objects
- C. Target group configuration General settings
- D. Target group configuration Default segmentation objects for individual member types
Answer: D
NEW QUESTION 54
Which application can be used to perform the following tasks? View import messages across the landscape and decide what action to take. Correct errors in the Marketing or in the source systems in a timely fashion and restart imports. Analyze imports and messages by multiple dimensions, and quickly resolve issues. Identify system issues that may have been previously hidden.
- A. Data Load Monitor
- B. Browse Contact Data
- C. Import Monitor
- D. Application Log
Answer: D
NEW QUESTION 55
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- C. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- D. Engagement with accounts and contacts is possible only via third party executed campaigns.
Answer: C,D
NEW QUESTION 56
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. SAP Image Library
- B. Digital Asset Management Systems
- C. SAP Product Content Management
- D. Simple Content Repository
Answer: B
NEW QUESTION 57
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Arrangement
- B. Communication Categories and Limits
- C. SAP Cloud Platform Extensions
- D. Communication Systems
- E. Communication Users
Answer: B,D
NEW QUESTION 58
You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?
- A. Define a function for accounts and contacts.
- B. Define a team member role for accounts and contacts.
- C. Define different ID origins for accounts and contacts from SAP S/4HANA.
- D. Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.
Answer: C
NEW QUESTION 59
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Add an applicable scope for the relevant countries and regions.
- C. Assign a specific target group with those countries and regions to the target object.
- D. Use Segmentation to select relevant countries and region.
Answer: D
NEW QUESTION 60
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. A project
- B. A budget plan
- C. An internal order
- D. A work breakdown structure (WBS) element
Answer: C,D
NEW QUESTION 61
Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?
- A. Import Data Marketing Extensibility Export Software Collection
- B. Import Data Segmentation Configuration Export Software Collection
- C. Add Custom View Segmentation Configuration Export Software Collection
- D. Add Custom View Marketing Extensibility Export Software Collection
Answer: B
NEW QUESTION 62
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.
- A. Define industries by country using the Dimension Relationships app.
- B. Assign media types to the lowest level of the planning hierarchy.
- C. Ensure that markets are defined and their values are maintained in the system.
- D. Select relevant standard and custom dimensions and select the option to use media types.
Answer: C,D
NEW QUESTION 63
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SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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