CMA Certified Professional Category Manager (CPCM) : Category-Manager Exam

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the definition of pricing and its role in the category management process?

A) Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
B) Pricing is the method of categorizing products based on their market value.
C) Pricing is the calculation of production costs to determine a product's retail price.
D) Pricing is the process of setting promotional discounts to attract more shoppers.

2. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Product Type
B) Consumer Usage
C) Price Range
D) Advertising Dollars

3. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) ACV Weighted Distribution - Total Sales
B) ACV Weighted Distribution / Total Sales
C) Total Sales / ACV Weighted Distribution
D) Total Sales x ACV Weighted Distribution

4. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Analyzing online search queries
C) Shipping products from manufacturers
D) Scanning items at checkout typically tied to Household Loyalty Cards

5. What is considered a long-term promotional objective for the retailer?

A) Retailer image/brand building
B) Weekly advertisement
C) Lobby displays
D) Online discounts

Solutions: