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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Search Advertising | 20-30% | - Keyword Matching - Ad Creation - Performance Optimization - Bidding and Budgeting |
| Video Advertising | 15-20% | - YouTube Strategy - Bidding and Targeting - Video Ad Formats |
| Optimization | 15-20% | - Performance Diagnosis - Budget Optimization - A/B Testing - Bid Strategy Adjustments |
| Measurement and Reporting | 20-30% | - Campaign Performance Analysis - Conversion Tracking - Reporting Tools - Data Interpretation - Google Analytics Integration |
| Display Advertising | 15-25% | - Audience Targeting - Display Network Strategy - Bidding Strategies - Ad Formats |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?
- A. The client's site probably hasn't had any visitors yet
- B. Kenny won't see the statistics on the client's site because he's also using Google AdWords.
- C. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
- D. Kenny should wait for at least 24 hours before expecting to see the statistics generated.
If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?
- A. Pink umbrellas
- B. [pink umbrellas]
- C. "pink umbrellas"
- D. "pink+umbrellas"
You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?
- A. Leads
- B. Other
- C. Sign-ups
- D. View of a key page
Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?
- A. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
- B. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
- C. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
- D. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?
- A. It's the most you're willing to pay for each conversion.
- B. It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.
- C. It's the average cost for each conversion.
- D. It's the ratio of the cost of advertising relative to the profit generated from conversions.
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