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IBM M2090-743 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Positioning and Competitive Differentiation | 25% | - Articulate IBM advantages over competitors - Address common customer objections |
| Sales Strategy and Customer Engagement | 15% | - Demonstrate ROI and business outcomes - Qualify opportunities and identify stakeholders |
| IBM Big Data and Analytics Portfolio | 35% | - IBM Data Warehouse and Db2 Analytics Accelerator - IBM SPSS and predictive analytics offerings - IBM BigInsights and Hadoop-based solutions - IBM Watson Foundations and cognitive analytics |
| Big Data and Analytics Market and Opportunity | 25% | - Define big data characteristics and business drivers - Identify industry use cases and value propositions |
IBM Big Data and Analytics Sales Mastery v2 Sample Questions:
1. What is InfoSphere Streams?
A) Business Intelligence (BI) tool built on rules designed for speed
B) In memory database for optimized queries and fast results
C) Big data solution specifically for fast analysis of social data
D) In memory processing of all data for fast analytics
2. What is the problem BigInsights solves for our customer?
A) Our customers want to explore data, extract, load, and transform the data into trusted information then move into a PureData for Analytics environment for analysis.
B) Our customers want to have a single view of the customer and maintain the 'golden' record of enterprise information that will be 'pushed' to every application that needs that information.
C) Our customers want Hadoop to be able to analyze data in motion.
D) Our customers want to manage new data sources in an efficient way. They want to acquire, grow & analyze data in order to stay competitive & grow their business.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A |



