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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Positioning | - Comparison with other BI tools in the market - IBM differentiators in BI and analytics space |
| Sales Scenarios and Customer Engagement | - Solution positioning and objection handling basics - Identifying customer needs and mapping solutions |
| Product Features and Differentiation | - Integration with IBM data and analytics ecosystem - Dashboards, reporting, and analysis capabilities |
| Customer Value and Business Use Cases | - Business intelligence and reporting scenarios - Enterprise decision-making value proposition |
| IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI suite - Positioning within IBM analytics portfolio |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Which statement is NOT true about enterprise organizations and business intelligence (BI)?
- A. BI is relevant to most users in an enterprise organization.
- B. Every enterprise organization has budget for a more effective BI solution.
- C. Most enterprise organizations have some form of BI or reporting already.
- D. Every enterprise organization has a need for BI.
Correct Answer: A 🗳️
Which capability of IBM Cognos BI is geared toward a consumer or casual user?
- A. Business Insight
- B. Business Modeling
- C. TM1 integration
- D. Report Studio
Correct Answer: D 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?
- A. It is difficult to see into the overall performance of the supply chain.
- B. We are forced to be reactive, not proactive, to critical business situations.
- C. New BI solutions are difficult to integrate with existing systems.
- D. We do not have the relevant data to make decisions on recruitment.
Correct Answer: C 🗳️
What is the purpose of the Active Reports feature of IBM Cognos BI?
- A. To provide interactive reports that users can work with while offline.
- B. To intelligently tailor reports based on user behavior.
- C. To increase report flexibility by integrating enhanced search capabilities.
- D. To allow users to collaborate by sharing annotations within reports.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
An organization is interested in IBM Cognos BI, but they say they already have many business intelligence and reporting systems in place.
What is the best way for the sales representative to respond?
- A. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
- B. Cognos allows organizations to select the appropriate roles that match their user behaviors.
- C. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
- D. Cognos was designed to take information from multiple applications and pull it together into a single platform.
Correct Answer: D 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
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