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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no active campaigns referencing the column to bedeleted.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Check to make sure there are no forms referencing the column.
- D. Check to see whether the data column is being used by the customer for external analytics purposes.
Correct Answer: A,B,D 🗳️
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
- B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- C. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
- D. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
Correct Answer: A 🗳️
You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
- B. Create the two separate exports and ensure they both have the Sent value in them.
- C. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
- D. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
Correct Answer: D 🗳️
Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
- A. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
- B. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
- C. You can only modify profile lists used for mobile campaigns through Connect uploads.
- D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
Correct Answer: B 🗳️
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- B. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- C. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- D. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- E. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
Correct Answer: E 🗳️



