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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Integration | - API and external system integration - Data import and export processes |
| Topic 2: Audience and Segmentation | - Segmentation rules and filters - Profile list management |
| Topic 3: Content Management | - Dynamic content and personalization - Email and message design |
| Topic 4: Reporting and Analytics | - Campaign performance reporting - Delivery and engagement metrics |
| Topic 5: Campaign Management | - Campaign creation and configuration in Responsys - Campaign execution and scheduling |
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