GCCC Strategic Communication Management Professional : SCMP Exam

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) Mission, people, purpose, and strategy
B) History, people, strategy, and structure
C) People, purpose, strategy, and structure
D) People, process, strategy, and structure

2. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
B) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.
C) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
D) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.

3. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
B) The generation gap, since most new employees are younger than senior management
C) Geographical spread resulting in reaching people in many different countries, all using different technology platforms
D) Cultural and language differences which may exist across the 12 countries

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Decline the interview.
B) Agree to be interviewed based on the relationship with the reporter.
C) Agree to interview with the chief financial officer (CFO) rather than the CEO.
D) Agree to be interviewed off the record.

5. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) Corporate self-assessment, determine priorities, and establish a values statement.
B) Draft corporate values, identify action items, and assign tasks.
C) CEO announcement, identify partners, and approve budget.
D) Set goals, get internal buy-in, and develop action plan.

Solutions: