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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Administration and Security | - Data access control - Platform configuration - User roles and permissions |
| Data Ingestion and Integration | - Data sources and connectors - Data ingestion processes - Data synchronization and scheduling |
| Marketing Use Cases and Activation | - Campaign performance analysis - Business reporting use cases - Cross-channel marketing insights |
| Analytics and Dashboarding | - Dashboard creation and configuration - Visualization best practices - Insights and reporting |
| Data Modeling and Transformation | - Data model structure and schema design - Normalization and harmonization - Metrics and dimensions configuration |
| Data Quality and Troubleshooting | - Performance optimization - Data validation and monitoring - Error handling and debugging |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question 1
Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
A. Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
B. Unmap 'Cost' in Google DV360
C. Unmap 'Cost' in Google Campaign Manager
D. Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
Question 2
An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:
The number of rows added to this data stream is 3. What could have led to this discrepancy?
A. All fields are mapped except for the Campaign Key
B. All fields are mapped except for the Media Buy Name.
C. All fields are mapped except for the Media Buy Key.
D. All fields are mapped except for the Creative Name
Question 3
Which three statements describe Overarching Entities? 03m 23s
A. These are mappable dimensions that are present in each and every dataset type
B. When needed, these entities can act as a main entity, replacing the original one.
C. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
D. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
E. The values of these entities are stored at the workspace level, rather than the data stream level
Question 4
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
A. 300
B. 100
C. N-A
D. 150
Question 5
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
A. 1
B. 3
C. 2
D. 0
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: B,C,E | Question 4 Answer: B | Question 5 Answer: D |



