Salesforce Certified Marketing Cloud Administrator Exam Practice Tests 2021 | Pass Marketing-Cloud-Administrator with confidence!
Practice Salesforce Marketers Marketing-Cloud-Administrator exam. Online Exam Practice Tests with detailed explanations!
NEW QUESTION 34
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A. Original SFTP folder
- B. Safehouse
- C. Target Data Extension
- D. Selected SFTP folder
Answer: D
NEW QUESTION 35
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Sending in large volumes will alert ISPs the new IP Address is now in use.
- B. Building desirable sending history and data will be variable based on list size and engagement.
- C. The IP address is on reserve, is already in use, and has an email sending history.
- D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
Answer: A
NEW QUESTION 36
Which two statements are correct about Send Logging?
Choose 2 answers
- A. Send Log data extensions are archived automatically based on retention settings.
- B. A business unit can support up to three Send Logs.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: C,D
NEW QUESTION 37
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Number
- B. Boolean
- C. Text
- D. Decimal
Answer: C,D
NEW QUESTION 38
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Send Activities to the master data extension.
Answer: B
NEW QUESTION 39
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Edit permissions and deselect Deny for Email Sending!
- B. Edit permissions and Grant permissions to Send
- C. Add the Role Marketing Cloud Channel Manager
- D. Remove the Marketing Cloud Viewer Role
Answer: B
NEW QUESTION 40
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION 41
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Copy activities
- B. Deployment Manager
- C. Journey Extracts
- D. Journey Templates
Answer: B
NEW QUESTION 42
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
Answer: A,B
NEW QUESTION 43
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Frustration of users upon timeouts
- B. Best practice suggests a 20-minute timeout setting
- C. Change impacts all users
- D. Typical length of time users spend in Marketing Cloud
- E. Security risk of unauthorized users for longer timeout settings
Answer: B,C,E
NEW QUESTION 44
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Words or phrases used may trigger spam filters.
- B. Grammar and spelling in the email text is correct.
- C. Correct syntax is used on any AMPScript in the email's code.
- D. Personalization strings map to attributes or data extension fields
- E. Each content area specified in a dynamic content rule exists.
Answer: C,D,E
NEW QUESTION 45
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Allowlist
- B. Single Sign on Authentication
- C. Field Level Encryption
- D. Advanced Audit Trail
Answer: A
NEW QUESTION 46
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. List
- B. Group
- C. Data Extension
- D. Publication List
Answer: C
NEW QUESTION 47
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Make sure the team has a date stamp to avoid duplication
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: B
NEW QUESTION 48
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: D
NEW QUESTION 49
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Data Filter
- B. Triggered Send
- C. Automation StudioTerm
- D. Suppression list
- E. Template-based emails
Answer: A,C,E
NEW QUESTION 50
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Marketing Cloud Administrator Certification Exam certified salary is as follow
- Europe: 98,862 Euro
- India: 74,479 INR
- England: 83,370 Pound
- United States: 1,09,000 USD
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