[Sep-2021] Marketing-Cloud-Administrator Dumps Full Questions - Salesforce Marketers Exam Study Guide
Exam Questions and Answers for Marketing-Cloud-Administrator Study Guide
NEW QUESTION 46
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy separate Publication Lists for each region within one account
- C. Deploy Multi-Org with a single Marketing Cloud Account
- D. Filter data view permissions at the subscriber level
Answer: A
NEW QUESTION 47
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. Automation Studio Tracking Extract
- B. Discover Deliverability Complaint Rate Report
- C. Automation Studio Query Activity
- D. CSV download of bounce data in My Tracking
Answer: A
NEW QUESTION 48
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Import File Activity > three Send Activities to the master data extension.
- C. Three Send Activities to the master data extension.
- D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
Answer: A
NEW QUESTION 49
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Add Only
- C. Overwrite
- D. Update Only
Answer: C
NEW QUESTION 50
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Bitly URL Shortener
- C. Google URL shortner
- D. Facebook ad manager
Answer: A,B
NEW QUESTION 51
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Tracking > A/B Testing
- B. My Reports > Administrator Reports > Email Send Report
- C. My Reports > Administrator Reports > Email Sends By User
- D. My Tracking > Test Send Emails
Answer: D
NEW QUESTION 52
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The email address in All Subscribers is prioritized.
- B. The data extension was not configured as sendable.
- C. Contact Builder was not configured properly.
- D. Data retention settings were incorrect in the data extension.
Answer: A
NEW QUESTION 53
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?
- A. Add Marketing Cloud Security Administrator
- B. Remove Marketing Cloud Viewer
- C. Remove Marketing Cloud Channel Manager
- D. Add Distributed Sending User
Answer: B
NEW QUESTION 54
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The triggeredSendDataExtension data extension template was used.
- C. The wind relationship links SubscriberKey to Subscribers on Email Address
- D. The data extension is located in the Synchronized Data Extensions folder.
Answer: A
NEW QUESTION 55
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: B,C
NEW QUESTION 56
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. Each business unit should have multiple SFTP users
- C. All child business units should have an individual SFTP user
- D. Copy the parent SFTP user into each child business unit
Answer: C
NEW QUESTION 57
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Setup > Apps > Salesforce Integration
- B. Contact Builder > Data Sources
- C. Setup >Data Management > Synchronized Data Extensions
- D. Contact Builder > Data Extensions > Synchronized Data Extensions
Answer: B
NEW QUESTION 58
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Allowlist
- B. Single Sign on Authentication
- C. Field Level Encryption
- D. Advanced Audit Trail
Answer: A
NEW QUESTION 59
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Payment Details
- B. Event Registration
- C. Venue Details
- D. Customer Data
Answer: C,D
NEW QUESTION 60
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. There are overlapping contacts in each of the channel
- B. Only active email subscriber are counted.
- C. Mobile subscribers are not counted as contacts.
- D. Synchronized contacts are only counted after sending
Answer: B
NEW QUESTION 61
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Send Email Activity with a link to a subscription center.
- D. Microsite with Web Collect to store entrants on a data extension.
Answer: A,B
NEW QUESTION 62
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Words or phrases used may trigger spam filters.
- C. Each content area specified in a dynamic content rule exists.
- D. Correct syntax is used on any AMPScript in the email's code.
- E. Personalization strings map to attributes or data extension fields
Answer: C,D,E
NEW QUESTION 63
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between the contact record and Order Details.
- B. Create a one-to-one relationship between Orders and Order_Details.
- C. Create a one-to-one relationship between Order_Details and Products.
- D. Create a one -to -many relationship between Orders and Order_Details.
Answer: C,D
NEW QUESTION 64
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Security risk of unauthorized users for longer timeout settings
- B. Typical length of time users spend in Marketing Cloud
- C. Best practice suggests a 20-minute timeout setting
- D. Frustration of users upon timeouts
- E. Change impacts all users
Answer: A,C,E
NEW QUESTION 65
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Notation Settings within the Import File Activity
- B. Run Completion within the File Drop Automation
- C. RuntimeError within the File Drop Automation
- D. External Key within the Import File Activity
Answer: A
NEW QUESTION 66
What is Setup Assistant?
- A. Support service allowing the outsourcing of repetitive admin tasks
- B. A prioritized account configuration checklist
- C. A search within Help and Training limited to configuration documents
- D. A dashboard containing key metrics for the business unit
Answer: B
NEW QUESTION 67
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -Many Relationship
- B. One -to -One Relationship
- C. Many -to -One Relationship
- D. One -to -Many Relationship
Answer: D
NEW QUESTION 68
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Member Record
- B. Subscriber Key
- C. Contact ID
- D. Data Extensions
Answer: B
NEW QUESTION 69
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