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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters wants to display different content areas based on the subscriber dat a. What can be used to accomplish this? (Choose 2)

A) Personalization Strings
B) Profile Mapping
C) AMPscript
D) Dynamic Content

2. A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A) Publication lists
B) Suppression lists
C) List unsubscribe
D) Profile attributes

3. What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A) they are like Suppression lists; list of subscribers that don't want to receive your communications.
B) May be subscribers who want to continue receiving messages.
C) subscribers who have a status (active, bounced, held, unsubscribed)
D) You select an Exclusion List at the time of send

4. Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

A) Provides advanced content personalization
B) Inserts responsive content based on the user's viewing device
C) Automates the flow of creating email messages
D) Automates the template creation process

5. The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

A) SQL Query Activity > Data Extract Activity > File Transfer Activity
B) Data Extract Activity > SQL Query Activity > File Transfer Activity
C) Filter Activity > SQL Query Activity > File Transfer Activity
D) Filter Activity > File Transfer Activity > Data Extract Activity

Solutions: