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Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201 Exam

MC-Con-201 actual test
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 20, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics & Performance Insights8%- Marketing insights
  • 1. Surfacing marketing data and insights across the Salesforce platform
    - Reporting and analytics
    • 1. Selecting pre-built dashboards for reporting requirements
      Topic 2: Consent13%- Consent record management
      • 1. Creating, managing, and updating consent records
        - Consent management concepts
        • 1. Role of consent in customer engagement and compliance
          - Platform consent objects
          • 1. Purpose and relationships of consent objects
            - Consent banners
            • 1. Configuring consent banners on marketing landing pages and external pages
              Topic 3: Platform Setup & Governance13%- Business Units and governance
              • 1. Content and user governance using roles and Enhanced CMS Workspaces
                • 2. Business Unit requirements
                  - Domain authentication and authorization
                  • 1. Self-service domain authentication
                    • 2. Domain authorization for branded, authenticated email delivery
                      - Marketing Cloud Next environment setup
                      • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                        Topic 4: Agentforce & AI Innovation11%- Predictive AI
                        • 1. Selecting appropriate predictive AI features
                          - Marketing agents
                          • 1. Content generation
                            • 2. Campaign creation
                              • 3. Audience segmentation
                                - Conversational messaging
                                • 1. Customer engagement and response handling
                                  • 2. Ongoing interactions across messaging channels
                                    Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
                                    • 1. Audience segmentation and content personalization
                                      • 2. Connecting, harmonizing, unifying, and activating customer data
                                        - CRM data ingestion and activation
                                        • 1. Audience segmentation, activation, and content personalization
                                          • 2. Actionable Lists
                                            • 3. CRM objects and records
                                              - Identity Resolution
                                              • 1. Configuring Identity Resolution
                                                • 2. Linking multiple data sources into a unified profile
                                                  - Data 360 consumption and entitlements
                                                  • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                    • 2. Consumption-based entitlements
                                                      Topic 6: Campaign Design, Flow Orchestration & Content30%- Landing pages
                                                      • 1. Components and configuration required to build landing pages
                                                        - Messaging data sources
                                                        • 1. Selecting appropriate data sources for personalized customer data
                                                          - Activation templates
                                                          • 1. Configuring activation templates
                                                            • 2. Selecting appropriate contact point values
                                                              - Flow orchestration
                                                              • 1. Trigger conditions
                                                                • 2. Flow types
                                                                  • 3. Flow configuration settings
                                                                    • 4. Flow elements and logic for business processes and messaging
                                                                      - Personalization
                                                                      • 1. Merge fields
                                                                        • 2. Content variations
                                                                          • 3. Repeaters
                                                                            • 4. AMPscript
                                                                              • 5. Handlebars

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