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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data object concepts
|
| Topic 2: Agentforce & AI Innovation | 11% | - Predictive AI
|
| Topic 3: Analytics & Performance Insights | 8% | - Marketing insights
|
| Topic 4: Consent | 13% | - Consent record management
|
| Topic 5: Platform Setup & Governance | 13% | - Business Units and governance
|
| Topic 6: Campaign Design, Flow Orchestration & Content | 30% | - Landing pages
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters wants to enrich its customer profiles by combining CRM Contact data with anonymous web browsing activity captured via the web tracking embed code. A Marketing Cloud Next Consultant has already set up the Contact data stream mapped to the Individual data model object (DMO) and confirmed that web tracking events are flowing into the Website Engagement DMO.
What must the consultant configure in Identity Resolution to link anonymous visitor data to known Contact profiles?
- A. Add a custom rule in the identity resolution ruleset to include the Identity Match DMO using the device- to-known record type, so that anonymous visitor IDs are stitched to known Individual IDs.
- B. Create a Data 360-triggered flow on the Website Engagement DMO to look up the matching Individual record and update the Identity Match DMO with the visitor's email address.
- C. Add a matching rule based on contact point email between the Website Engagement DMO and the Individual DMO, so that form submissions are matched to known Contacts.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
A retailer wants to create a new "Weekly Deals" subscription to send promotional content to customers via email and SMS.
Which two data model objects (DMOs) in Data 360 are used to define the subscription and map it to communication channels?
- A. Communication Subscription and Communication Subscription Consent
- B. Communication Subscription and Communication Subscription Channel Type
- C. Communication Subscription Channel Type and Engagement Channel Type
Correct Answer: B 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters runs an identity resolution ruleset that consolidates two individual records into a single Unified Individual profile. One individual record includes a personal email address, while the other contains a work email address. Both email addresses are associated with the same Unified Individual profile.
When an Audience Flow uses this Unified Individual to send an email to segment members, what happens by default?
- A. Two emails are sent, one to each email address associated with the Unified Individual.
- B. One email is sent to the address designated as the primary Contact Point Email for the Unified Individual.
- C. One email is sent to the address selected by the identity resolution reconciliation rule.
Correct Answer: B 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versus the Growth Edition. The implementation team has a list of features they plan to use.
Which feature from their list mandates the use of Advanced Edition?
- A. Creating standard Salesforce reports and dashboards
- B. Creating content in the content builder
- C. Creating account identity resolution rulesets
Correct Answer: C 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?
- A. Automation event-triggered
- B. Activation-triggered
- C. Record-triggered
Correct Answer: A 🗳️
Explanation: Only visible for Pass4suresVCE members. You can sign-up / login (it's free).



