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Salesforce Build and Analyze Customer Journeys using Marketing Cloud : MKT-101 Exam

MKT-101 actual test
  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  • Updated: Oct 07, 2026
  • Q & A: 157 Questions and Answers
  • PDF Demo
  • PC Test Engine
  • Online Test Engine
  • Total Price: $59.99  

About Salesforce Build and Analyze Customer Journeys using Marketing Cloud : MKT-101 Exam

Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Automation: This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.
Topic 2
  • Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 3
  • Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 4
  • Administration Essentials: This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.
Topic 5
  • Data Management: This section evaluates the knowledge of an Email Campaign Specialist in organizing, segmenting, and synchronizing contact data. It covers how to create data extensions and ensure accurate data handling for targeted marketing efforts.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

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